Service Industry has been growing in leaps and bounds over the years and has become
substantial contributor to the world economies.
J&K being no exception, service sector contributes more than 50% to the GDP of J&K. And
amongst industries trades falling in the service sector tourism takes the lead by contributing
8% to the economy of J&K. Tourism industry holds a promise vis-à-vis Kashmir not only in
terms of contribution towards GDP but addressing the major challenge of unemployment.
The idea had been on the minds for quite a time to have a progressive, dynamic, and a
transparent group that helps to bring in a change in the overall working in the industry by trying
to first and the foremost mutual trust between various players working in the industry.
Thus, JK Tourism Council was born, the only local body in J&K representing Travel &
Tourism private sector and its associated industries.
We will work towards bringing in the desired change in the industry by research, collaboration,
innovation, and use of technology. While our consistent aim and commitment would be having
the industry at par with the global standards of professionalism, but our endeavor will remain
to promote local culture our vibrant history with strong focus to save our ecology and
environment by promoting ecofriendly and sustainable tourism practices.
No doubt it is quite and ask and looks too challenging but the pledge of our learned &
experienced team with never to quit approach will try to deliver on that has been pledged to.
Our Focus
- Research based work
- Ecology and Climate
- Innovations with technological interventions
- Collaborations
- Policy Making
- Training and Development