Service Industry has been growing in leaps and bounds over the years and has become substantial contributor to the world economies.

J&K being no exception, service sector contributes more than 50% to the GDP of J&K. And amongst industries trades falling in the service sector tourism takes the lead by contributing 8% to the economy of J&K. Tourism industry holds a promise vis-à-vis Kashmir not only in terms of contribution towards GDP but addressing the major challenge of unemployment. The idea had been on the minds for quite a time to have a progressive, dynamic, and a transparent group that helps to bring in a change in the overall working in the industry by trying to first and the foremost mutual trust between various players working in the industry.

Thus, JK Tourism Council was born, the only local body in J&K representing Travel & Tourism private sector and its associated industries.

We will work towards bringing in the desired change in the industry by research, collaboration, innovation, and use of technology. While our consistent aim and commitment would be having the industry at par with the global standards of professionalism, but our endeavor will remain to promote local culture our vibrant history with strong focus to save our ecology and environment by promoting ecofriendly and sustainable tourism practices.

No doubt it is quite and ask and looks too challenging but the pledge of our learned & experienced team with never to quit approach will try to deliver on that has been pledged to.

Our Focus

  • Research based work
  • Ecology and Climate
  • Innovations with technological interventions
  • Collaborations
  • Policy Making
  • Training and Development


  • Sustainable and eco-friendly tourism
  • To integrate with all major and minor stake holders (Hoteliers /Transporters /Pony Service provides/Guest House boat owners/Shikara wallas /Handicrafts and other service providers
  • Safe guard the business establishments of all service providers
  • Encouraging all services providers to attain all the necessary time skill development trainings for igniting new passions and inspiring incredible growth
  • To provide the hassle free services to all incoming tourists with best of our support
  • All of our incoming tourists should choose to stay involved with us even after there services end and the surely should become the good will ambassadors
  • Bridging the gaps between End user ( Tourists ) ,the service provider and the Govt. Authorities
  • Our organizations will always persuade and encourage government institutions for trying to develop best amenities and facilities required for the tourists to ensure their satisfaction by fulfilling their expectations